Is your website struggling to attract more visitors and potential customers? You’re not alone. Many businesses on the internet are experiencing this. Implementing On-page SEO can drive a flood of traffic to your site. The best part? It’s all up to you. You decide the content, target keywords, and your target audience. However, all this control can feel overwhelming if you don’t know what to do.

That’s where we come in. In this guide, you’ll discover 10 powerful on-page SEO techniques to boost ranking on Google and other search engines.

These techniques will explain how to optimize your content, implement keywords, and improve your content’s user experience. By the end of this guide, you’ll have the edge you need to succeed in this competitive landscape. Ready to explore these techniques? Let’s dive in.

Quick Takeaway [TL:DR]

You can improve rankings and drive traffic to your website using SEO techniques including, creating helpful content, creating content worthy of becoming a featured snippet, using SEO tools to track performance, link building, or prioritizing mobile friendliness.

What Is On-Page SEO & Why Is It Important?

On-page SEO is the process of optimizing various components of your website so that it ranks higher in search engines and drives traffic. On-page SEO is important because it tells Google everything it needs to know about your website and how you can provide value to customers and visitors. Creating content and publishing it isn’t enough anymore; you must optimize it for Google and other search engines to attract new traffic.

When done right, on-page search engine optimization can boost conversion rates, lead to higher engagement, and boost your ranking in search engine rankings. However, every facet of on-page SEO is up to you. That’s why it’s important to get it right.

On-Page SEO vs. Off-Page SEO

While both on-page and off-page SEO work to increase your ranking on search engines, they are quite different. On-page SEO refers to optimizations that you can apply to your website. It focuses on making your site more understandable and accessible to search engines. It covers anything you do on a webpage to improve your rankings.

On the other hand, off-page SEO covers anything you optimize outside your site to boost your rankings. Its main focus is increasing the authority of your domain through backlinks. Off-page SEO shows search engines that other platforms find your content credible and valuable enough to link to.

Both types of SEO are crucial for an SEO strategy. However, on-page SEO lays the groundwork for your content to be found worthy of ranking. Off-page SEO only increases the worthiness across the web to drive traffic from a wider audience. Generally, site owners have more control over on-page SEO factors, so focusing on that is a good place to start.

How to do On-Page SEO: 10 On-Page SEO Techniques to Boost Your Rankings in 2025

On-page SEO techniques will take your website to the next level when done right. These techniques cover various SEO optimization features and will attract search engines to your platform. Without further ado, let’s get into it.

1. Write Unique, Helpful Content

Content marketing is a crucial part of SEO. However, over the years, the emphasis has shifted from quantity to high-quality, relevant content. Therefore, if you want to rank on Google search engines, create helpful content. Search engines can now discern content that addresses user queries from those that do not.

People can only discover your business when your content appears on search engine results pages, and the type of content you create determines if you’ll rank high enough. To achieve a higher ranking, you need to focus on meeting the expectations of your target audience.

To do this, start by carrying out keyword research to discover your target keyword and relevant topics. When carrying out keyword research, ensure you target less competitive, long-tail keywords in addition to high-volume keywords.

Keep your target audience in mind throughout the content creation process. What are their questions and pain points? By understanding their needs, you can create content that provides solutions.

2. Place Target Keywords Strategically

The next SEO technique that can help you boost rankings is placing target keywords strategically. Of course, you must have researched your keywords before now using a keyword rankings tool. You must add your target keyword to strategic locations throughout your content. On-page optimization revolves around the right keyword usage. You must understand where and how to use keywords to maximize their impact.

Start by adding the keyword to your URL so that potential visitors and search engines know the type of content you’re offering on your page. Next, you must naturally integrate it into your headings, meta tags, and content. Avoid keyword stuffing.

Your H1, subheaders, and first paragraph are good spots to include your relevant keywords. This will help Google gain context about your writing and improve the web page’s relevance and visibility.

Additionally, use variations of your primary keyword throughout your content to ensure a natural flow. Doing this also allows you to cater to different search queries.

3. Write Keyword-Rich Title Tags

Title tags are HTML code pieces that usually indicate the page title. They appear in browse tabs, search engines, and social media pages. Your title tag can also influence whether a person clicks on your page.

Once you’ve carried out keyword research and chosen your target keywords, it’s important to include them in your page title tag. Title tags hold immense weight in Google search rankings. They’re a primary indicator of your website’s content. Therefore, using a keyword-rich page title tag can help you rank better because it highlights the main topic of the webpage.

4. Write Click-Worthy Meta Descriptions

Meta descriptions are short descriptions that appear under the title in search results. Although it isn’t a direct ranking factor, it can influence your click-through rate. It can be the deciding factor between a user clicking your page or the next one. Therefore, it’s important as part of your on-page optimization.

If your meta description isn’t click-worthy, it could reduce traffic to your website. Ensure you write an appealing meta description summarizing what users can expect on your site and encouraging them to click through. Below are some factors that could help you write a click-worthy meta description.

• Keep it below 160 characters.
• Include your target keyword or keyword phrase.
• Avoid using alphanumeric characters, such as +, %, or —.
• Keep it down to a sentence or two.
• Use active voice in your meta descriptions.
• Add a call to action (CTA) to entice users to click.

5. Use Headings and Subheadings to Structure Your Page

Headings and subheadings make it easier for visitors to skim your webpage. It also helps Google and other search engines understand the hierarchy of your page because it organizes your webpage content.

You need to create a clear hierarchy to optimize your headings and subheadings for on-page SEO. Start with H1 for the content title and use H2, H3, h4, and so on for subtopics. Ensure you incorporate your target keyword into the headings and keep them concise. Headings and subheadings can improve readability and make your content skimmable when crafted correctly.

6. Optimize URLs

The next technique on this list is optimizing your URL. URLs are one way Google and other search engines determine the relevance of your page to a search intent. If you want your page to rank higher, you need to keep your URLs optimized. If your URL isn’t clear, it can be difficult for users and Google search engines to understand your page content.

Google recommends using simple URLS that don’t appear cryptic or overwhelming. Use words that are relevant to your content and not random numbers, full sentences, or publish dates. Including your target keywords in your URL is also an excellent way to ensure your

An example of an optimized URL is “www.lawyer.com/guides/auto/hit-and-run“ as opposed to “www.lawyer.com/fnks/efnj-ess-1997-4321ers876“. The random numbers and letters don’t tell the search engine or potential visitors what to expect on your page. However, an optimized URL will provide context to the page.

7. Strategically Add Internal Links

Internal links help visitors navigate to other helpful pages on your website. It helps search engines discover and understand the connection between various pages on your website. A well-structured website utilizes the internal link-building strategy to distribute page authority across the site. Including an internal link to your content guides users to other relevant content on your website, keeping them longer.

Internal linking is crucial for on-page SEO because the longer visitors spend on your website, the more time Google crawls and indexes your site pages. This could help Google rank your website higher on various search engine result pages. Some pointers to take note of when adding internal links to your content include:

• Identify Relevant Anchor Text: Determine which text is appropriate for your internal links. It needs to be related to the page you’re linking to and give visitors an idea of what to expect on the next page.
• Identify the Right Page: Choose the right website pages on your website you want to link to. You need to pick a page relevant to the content you’re linking. It should provide additional value or further information on the current content.
• Place Internal links strategically: Make sure you add more than one internal link to each page. This doesn’t mean you should stuff the content with a link; this could be considered spammy. Ensure they add value to a user’s experience and are relevant to the content.

8. Add External Links to Authoritative Sources

Although we’ve stressed link building within your website, linking to other websites is also important and can increase visibility in Google rankings. Linking to external credible and trustworthy websites informs Google that your page is also credible. This doesn’t apply to Google alone; visitors also want to know your site contains credible references.

Linking to external sources is an excellent way to provide value to your users. It enhances user experience and can help to build trust with your audience. Some practices to keep in mind when adding external links to authoritative sources include:

• Link to trustworthy sites related to the topic and niche of your content.
• Use natural and descriptive anchor texts that inform visitors what to expect when they click.
• Don’t spam your content with external links; balance the number and placement to improve user experience.

9. Include and Optimize Images

Images also play a significant role in on-page SEO because they improve user experience on your site. Images also contribute to user engagement and can increase search engine visibility through image searches. They also break up large blocks of text and make your content more visually appealing.

Google takes notes of images on your website, and this could lead to higher rankings when done right. When conducting on-page SEO optimization, ensure your website images align with the content on the page. Additionally, it’s important to optimize images on your website. Ensure they’re compressed for faster loading and use descriptive names. Doing this can enhance the visibility of your web pages when the file name matches with a search intent on Google Images.

You also want to leverage image alt text. Alt text is text that describes the images on your webpage. It is usually included in the HTML code. An alt text provides context for search engine crawlers and allows screen readers to hear descriptions of images.

When optimizing images on your website, ensure you include your keyword or related keywords in your image alt text. That helps with the page’s SEO and helps the image rank higher in image searches. Some tips to help you write alt text and optimize images include:

• Make it specific and descriptive, especially for screen readers.
• Make it relevant to the content on your page.
• Keep the alt text shorter than 125 characters.
• Use your relevant keywords sparingly and avoid keyword stuffing.

10. Ensure Mobile-Friendliness for Search Engines and Users

On-page SEO goes beyond keyword research, title tags, and images; you also need a mobile-responsive site. Google favors sites that are mobile-friendly, even for desktop searches. Optimizing your website for mobile devices is important because most internet traffic now comes from mobile devices.

A mobile-friendly device also ensures that content is easily readable and easily navigated on smaller screens. It is also important for your website to have a responsive design that automatically adjusts layout elements to fit various devices. Mobile optimization can improve user experience and lead to better engagement for your site.

Since Google’s search engine prioritizes mobile-friendliness, websites that are not optimized for mobile devices will suffer in Google search rankings. Therefore, ensuring every element on your site, from menus to videos to images to content, is mobile-friendly is important.

Advanced On-Page SEO Tactics

Advanced on-page SEO is beyond the basics; it dives into technical SEO and top SEO tools to fine-tune on-page optimization. Advanced on-page SEO tactics involve utilizing advanced strategies to optimize elements on your website. These advanced SEO tactics can significantly improve ranking on the Google search engine.

Optimize for Page Speed

Whether on a desktop or a mobile device, your site must load quickly. Page speed is crucial when it comes to on-page SEO, as it is a Google ranking factor. Google cares mostly about user experience. It can be frustrating for a person to visit a website if it takes too long to load. Therefore, users won’t stick around if your site loads slowly, and Google knows this. They’ll try to move on to another page that can respond faster.

You want your website to be crawled and indexed as quickly as possible. Remember, only indexed pages will appear on organic search results. So, optimizing your website for page speed is more important than ever.

Target Featured Snippets

Featured snippets represent a shortcut at the top of Google’s organic results. It is an opportunity for websites to capture significant organic traffic. Therefore, it’s important to target these snippets. You must understand the keyword and create content that directly answers a search intent to do this.

A featured snippet can boost your click-through rate because it appears at the top of search engine results. Different types of featured snippets include definitions, lists, videos, and tables. One way to target featured snippets is to create precise, concise, properly formatted answers. Analyze your competitors’ featured snippets and try to provide more comprehensive answers when creating content.

When you outperform the current website holding the featured snippet spot, your page will likely get featured. Getting this spot will boost your visibility in search engine rankings.

Add Schema Markup

Schema markup is another advanced on-page SEO technique that can improve your search engine rankings. It is a method for helping search engines understand your website content. A good meta description and keyword ideas help to make your content relevant to search intent. However, schema markup allows search engines to interpret the information on your site.

Schema markups add code to a page that helps to communicate the page topic. It can also provide rich snippets in search engine results pages (SERP). Implementing schema can improve your click-through rate and simplify the process by using SEO tools like Google Search Console.

Measuring and Improving On-Page SEO

After implementing on-page SEO techniques on your site to improve search engine rankings, it’s important to measure the success of your efforts. Search engine optimization takes time, but measuring your success can help you determine what’s working to drive organic traffic to your platform and what isn’t.

Because Google search algorithms are continually changing, keeping a close eye on your website’s performance is important. You can do this by using an audit tool to identify on-site issues for your website. Keep an eye on links on your platform so you can spot broken links and get rid of them. Tools like Google Search Console and Google Analytics can also help measure the success of your on-page SEO efforts and keep an eye on your core web vitals.

Regularly Monitor and Update Content for Better Rankings

Content marketing is a continual process; updating old content after new keyword research can give you an edge in search rankings. You can monitor how your old content is doing using SEO tools, update old information, and implement new keyword ideas on the site. Doing this proves to Google that your page is relevant and valuable to users.

Re-optimizing your content ensures it stays in line with new ranking trends. Monitoring the content ensures it continues to attract traffic over time. Some tips to help you monitor and update content for better ranking include:

Freshen up Information: 

Check facts and statistics on old content to ensure they’re up-to-date. If you notice a particular page has the potential to rank better, rewrite outdated information to include new details to ensure accuracy. Providing accurate information on your website can boost your credibility and increase your ranking on organic search results.

Check for Broken Links: 

Broken links can affect the ranking of your website. Therefore, it’s important to monitor old content for any link that might hurt your chances of ranking and remove them.

Improve Structure and Readability: 

With what you’ve learned, you can update old content to improve user experience and readability. Break down lengthy paragraphs, use a good meta description tag, and include subheadings. Additionally, include images in your content if there are none. A well-structured article increases your chances of ranking higher in organic search results and retains user attention.

Conclusion

Mastering on-page SEO involves combining the basics with advanced SEO techniques. To stay updated and increase your chances of ranking on organic search results, it is important to think beyond simple SEO optimization and dive into the technical aspects.

Whether it’s creating helpful content, creating content worthy of becoming a featured snippet, using SEO tools to track performance, link building, or prioritizing mobile friendliness, these tips will help improve your SEO rankings. Each technique contributes to your site’s credibility and can drive more traffic to your site.